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About Us 

Dear Beautiful Human

It is with great pleasure that we extend our warmest greetings to you. We are Debbie & Arron, collectively known as DNA, and we are delighted to virtually connect with you.

For many years, I, Debbie, have devoted myself to the craft of creating keepsake jewellery. My journey commenced approximately eight years ago with the birth of Sentimental Keepsake, a platform dedicated to memorial ashes jewellery. The inspiration behind this venture stemmed from a personal quest to find a piece of meaningful jewellery for my beloved pooch's ashes, amidst a market where affordability was scarce unlike the prices of today, although still quite steep for many. Determined to find a solution, I embarked on a path of self-learning and crafted my own pieces and pieces for my customers at affordable prices. 

Subsequently, I expanded my repertoire to include breastmilk keepsakes, influenced by my own experiences as a mother. Reflecting on my journey, I am filled with gratitude for the opportunity to witness the growth and success of fellow artisans who have honed their skills through the courses I offer. It brings me immense joy to contribute to the empowerment of women in the entrepreneurial sphere.

As a firm believer in the power of uplifting one another and celebrating every triumph, big or small, I am reminded of my own journey. Raised in children's homes, I once harbored doubts about my potential and aspirations. However, through a transformative process of personal development, I overcame limiting beliefs and embraced a newfound sense of self-belief. This metamorphosis instilled in me an unwavering determination to pursue my dreams.

Innovating further, I ventured into resin art infused with breastmilk, recognizing the diverse preferences of our clientele. Witnessing the recognition of my art in local and national (the SUN) publications filled me with immense pride and reinforced my commitment to delivering exceptional creations.

Our venture into DNA Supplies emerged from a desire to provide a seamless experience for our cherished artisans. By offering wholesale options, we empower our clients to procure quality materials in bulk, ensuring uninterrupted creative flow and cost efficiency. This approach not only fosters affordability but also guarantees ample stock availability, minimizing delays and maximizing customer satisfaction. (many a time when a customer ordered over at Sentimental keepsake I would then head on over to my supplier to purchase the base, only to find that it was out of stock and the wait could be weeks, which is why we are offering bulk purchases) 

In this endeavor, I am fortunate to be accompanied by Arron, my life and business partner. With his expertise in financial management and logistical prowess, Arron plays a pivotal role in ensuring the smooth operation of our enterprise. Together, we strike a harmonious balance, with Arron handling the logistical intricacies while I indulge in unleashing my creativity and fostering meaningful connections with our clientele.

At DNA, we are not merely purveyors of keepsake jewellery; we are custodians of cherished memories and guardians of heartfelt sentiments. With a steadfast commitment to quality craftsmanship, unparalleled service, and unwavering integrity, we invite you to embark on a journey of discovery and creation with us.

Warm Wishes,

Debbie & Arron (DNA)

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